Monthly Archives: July 2009

Governor Schwarzenegger announces the first 25 films to qualify for California State incentives

By LAvideoFilmmaker | Published: July 31, 2009
Following the dramatic decline of film production in Los Angeles, due in part to the highly advantageous tax incentives offered by other states, California’s state legislature decided that the bleeding must finally stop. To this end, the State of California now offers film production tax incentives, and Governor Schwarzenegger recently announced the first 25 films [...]
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The “new normal” in TV commercial production

By LAvideoFilmmaker | Published: July 30, 2009
“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me that TV commercial budgets are aggressively being slashed, and of course we [...]
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The first 10 minutes of your indie movie had better be totally amazing

By LAvideoFilmmaker | Published: July 29, 2009
An article in the L.A. Times a couple of months ago described how the star of an independent movie entitled “Magic Man” was disheartened to see that most buyers walked out of the screening in Cannes before the first 10 minutes were up. By the end of the movie, there were hardly any buyers [...]
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YouTube pursuing an aggressive advertising program

By LAvideoFilmmaker | Published: July 28, 2009
YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (although, surprisingly, you can turn them off). This is all good news, because it [...]
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Decline in Film and TV commercial production continues in Los Angeles

By LAvideoFilmmaker | Published: July 28, 2009
FilmLA, the non-profit organisation that oversees the issuance of film permits in the Los Angeles area, has released its film production data for the second quarter. Things are looking exceptionally grim for film and TV commercial production in Los Angeles. Here is a summary of the data: - Film production: 52.5% decline relative to 2008; [...]
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