Categories
Monthly Archives: August 2009
Is branded content the future of advertising?
Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s rationale is that the content’s entertainment value more than compensates for the fact that virtually every shot [...]
James Cameron to release “Titanic” in 3D
James Cameron recently announced that he plans to convert his movie “Titanic” to 3D and then re-release it.
James Cameron had several excellent movies to choose from for this three-dimensionalization process, but it is not surprising that he chose “Titanic.” In a talk he recently gave in Santa Monica, he said that drama [...]
Viral videos: when regular TV advertising is not enough
TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can’t rely on it, it’s a massive bonus when you find that someone uploaded your TV commercial on YouTube and it [...]
The film industry and the Internet do not get along