Monthly Archives: August 2009

The film industry and the Internet do not get along

As wonderful as it is, the Internet has a number of particularly pernicious traits, including an unfortunate tendency to make people addicted to free content. If the free content happens to be a blog post or a home video, that’s all well and g
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Is branded content the future of advertising?

Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s r
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James Cameron to release “Titanic” in 3D

James Cameron recently announced that he plans to convert his movie “Titanic” to 3D and then re-release it. James Cameron had several excellent movies to choose from for this three-dimensionalization process, but it is not surprising th
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Viral videos: when regular TV advertising is not enough

TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can’t rely on it, it’s a massive bonus when
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