Author Archives: LAvideoFilmmaker

The “new normal” in TV commercial production

“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me tha
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The first 10 minutes of your indie movie had better be totally amazing

An article in the L.A. Times a couple of months ago described how the star of an independent movie entitled “Magic Man” was disheartened to see that most buyers walked out of the screening in Cannes before the first 10 minutes were up. B
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YouTube pursuing an aggressive advertising program

YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (a
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Decline in Film and TV commercial production continues in Los Angeles

FilmLA, the non-profit organisation that oversees the issuance of film permits in the Los Angeles area, has released its film production data for the second quarter. Things are looking exceptionally grim for film and TV commercial production in Los A
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Avid posts bigger losses than expected in the second quarter

Avid has suffered a bigger-than-expected 32% loss in its revenue in the second quarter, mostly due to the 36% decline in its product revenue. Although Avid is an immensely popular NLE video editing solution, the increasing popularity and accessibilit
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