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Is branded content the future of advertising?
Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s rationale is that the content’s entertainment value more than compensates for the fact that virtually every shot [...]
Viral videos: when regular TV advertising is not enough
TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can’t rely on it, it’s a massive bonus when you find that someone uploaded your TV commercial on YouTube and it [...]
The “new normal” in TV commercial production
“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me that TV commercial budgets are aggressively being slashed, and of course we [...]
Posted in Business Tagged advertising, content, economic downturn, Production, TV commercials, video production Leave a comment
YouTube pursuing an aggressive advertising program
YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (although, surprisingly, you can turn them off).
This is all good news, because it [...]
The film industry and the Internet do not get along