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	<title>LAvideofilmmaker &#187; Business</title>
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	<link>http://www.lavideofilmmaker.com/blog</link>
	<description>Thoughts on movies and their production</description>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>The film industry and the Internet do not get along</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/08/18/the-film-industry-and-the-internet-do-not-get-along/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/08/18/the-film-industry-and-the-internet-do-not-get-along/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 04:09:30 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film production]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=257</guid>
		<description><![CDATA[As wonderful as it is, the Internet has a number of particularly pernicious traits, including an unfortunate tendency to make people addicted to free content. If the free content happens to be a blog post or a home video, that&#8217;s all well and g]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/08/18/the-film-industry-and-the-internet-do-not-get-along/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is branded content the future of advertising?</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/08/10/is-branded-content-the-future-of-advertising/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/08/10/is-branded-content-the-future-of-advertising/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 01:44:49 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=239</guid>
		<description><![CDATA[Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s r]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/08/10/is-branded-content-the-future-of-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	
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		<title>Viral videos: when regular TV advertising is not enough</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/08/01/viral-videos-when-regular-tv-advertising-is-not-enough/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/08/01/viral-videos-when-regular-tv-advertising-is-not-enough/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 04:06:36 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=223</guid>
		<description><![CDATA[TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can&#8217;t rely on it, it&#8217;s a massive bonus when]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/08/01/viral-videos-when-regular-tv-advertising-is-not-enough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The &#8220;new normal&#8221; in TV commercial production</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/30/the-new-normal-in-tv-commercial-production/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/30/the-new-normal-in-tv-commercial-production/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 15:27:51 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=163</guid>
		<description><![CDATA[&#8220;New normal&#8221; is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this &#8220;new normal&#8221; might look like. She told me tha]]></description>
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		<slash:comments>0</slash:comments>
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		<title>YouTube pursuing an aggressive advertising program</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/28/youtube-pursuing-an-aggressive-advertising-program/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/28/youtube-pursuing-an-aggressive-advertising-program/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 21:21:26 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=161</guid>
		<description><![CDATA[YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (a]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/28/youtube-pursuing-an-aggressive-advertising-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>Decline in Film and TV commercial production continues in Los Angeles</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/28/decline-in-film-and-tv-commercial-production-continues-in-los-angeles/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/28/decline-in-film-and-tv-commercial-production-continues-in-los-angeles/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:02:29 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[film production]]></category>
		<category><![CDATA[TV commercials]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=191</guid>
		<description><![CDATA[FilmLA, the non-profit organisation that oversees the issuance of film permits in the Los Angeles area, has released its film production data for the second quarter. Things are looking exceptionally grim for film and TV commercial production in Los A]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/28/decline-in-film-and-tv-commercial-production-continues-in-los-angeles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>Avid posts bigger losses than expected in the second quarter</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/27/avid-posts-bigger-losses-than-expected-in-the-second-quarter/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/27/avid-posts-bigger-losses-than-expected-in-the-second-quarter/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 05:31:47 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[editing]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=184</guid>
		<description><![CDATA[Avid has suffered a bigger-than-expected 32% loss in its revenue in the second quarter, mostly due to the 36% decline in its product revenue. Although Avid is an immensely popular NLE video editing solution, the increasing popularity and accessibilit]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/27/avid-posts-bigger-losses-than-expected-in-the-second-quarter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>YouTube&#8217;s delicious irony</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/27/youtubes-delicious-irony/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/27/youtubes-delicious-irony/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:16:06 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=157</guid>
		<description><![CDATA[The user-generated-content fanatics would have us believe that websites like YouTube are a world-shattering revolution. They are somewhat revolutionary, but not in the way they think. YouTube is replete with videos that can very politely be referred]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/27/youtubes-delicious-irony/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>YouTube inching towards profitability</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/26/youtube-inching-towards-profitability/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/26/youtube-inching-towards-profitability/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 17:02:24 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=153</guid>
		<description><![CDATA[Recent reports cast heavy doubt on the future profitability of YouTube. Despite the very gloomy forecast made by a Credit Suisse analyst, and the subsequent more optimistic claim by RampRate that YouTube&#8217;s loss will not be so gargantuan in 200]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/26/youtube-inching-towards-profitability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>YouTube looking increasingly like on-demand TV</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/24/youtube-looking-increasingly-like-on-demand-tv/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/24/youtube-looking-increasingly-like-on-demand-tv/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:47:06 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=143</guid>
		<description><![CDATA[It has finally happened: you can now watch a substantial selection of TV shows on YouTube, including classics like &#8220;Charlie&#8217;s Angels.&#8221; It&#8217;s great to see that YouTube has adequately reacted to Hulu, which was drawing some ser]]></description>
		<wfw:commentRss>http://www.lavideofilmmaker.com/blog/2009/07/24/youtube-looking-increasingly-like-on-demand-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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