Tag Archives: advertising

Is branded content the future of advertising?

Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s r
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The “new normal” in TV commercial production

“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me tha
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YouTube pursuing an aggressive advertising program

YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (a
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YouTube’s delicious irony

The user-generated-content fanatics would have us believe that websites like YouTube are a world-shattering revolution. They are somewhat revolutionary, but not in the way they think. YouTube is replete with videos that can very politely be referred
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YouTube inching towards profitability

Recent reports cast heavy doubt on the future profitability of YouTube. Despite the very gloomy forecast made by a Credit Suisse analyst, and the subsequent more optimistic claim by RampRate that YouTube’s loss will not be so gargantuan in 200
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