Tag Archives: content

The “new normal” in TV commercial production

“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me tha
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The good old days when content was valuable

There used to be a time when content was valuable. If you managed to complete a feature film, provided money was spent judiciously during production, it could be sold for a profit — even if it was junk. The reel of film could be marketed, rega
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