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Tag Archives: TV commercials
Is branded content the future of advertising?
Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s rationale is that the content’s entertainment value more than compensates for the fact that virtually every shot [...]
Viral videos: when regular TV advertising is not enough
TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can’t rely on it, it’s a massive bonus when you find that someone uploaded your TV commercial on YouTube and it [...]
The “new normal” in TV commercial production
“New normal” is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this “new normal” might look like. She told me that TV commercial budgets are aggressively being slashed, and of course we [...]
Posted in Business Also tagged advertising, content, economic downturn, Production, video production Leave a comment
Decline in Film and TV commercial production continues in Los Angeles
FilmLA, the non-profit organisation that oversees the issuance of film permits in the Los Angeles area, has released its film production data for the second quarter. Things are looking exceptionally grim for film and TV commercial production in Los Angeles. Here is a summary of the data:
- Film production: 52.5% decline relative to 2008; [...]
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