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	<title>LAvideofilmmaker &#187; TV commercials</title>
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	<link>http://www.lavideofilmmaker.com/blog</link>
	<description>Thoughts on movies and their production</description>
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	<item>
		<title>Is branded content the future of advertising?</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/08/10/is-branded-content-the-future-of-advertising/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/08/10/is-branded-content-the-future-of-advertising/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 01:44:49 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=239</guid>
		<description><![CDATA[Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s r]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Viral videos: when regular TV advertising is not enough</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/08/01/viral-videos-when-regular-tv-advertising-is-not-enough/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/08/01/viral-videos-when-regular-tv-advertising-is-not-enough/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 04:06:36 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[viral videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=223</guid>
		<description><![CDATA[TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can&#8217;t rely on it, it&#8217;s a massive bonus when]]></description>
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		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>The &#8220;new normal&#8221; in TV commercial production</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/30/the-new-normal-in-tv-commercial-production/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/30/the-new-normal-in-tv-commercial-production/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 15:27:51 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=163</guid>
		<description><![CDATA[&#8220;New normal&#8221; is the new hot term in the business vernacular, and the world of TV commercial production is no exception. A producer I know recently gave me an inkling of what this &#8220;new normal&#8221; might look like. She told me tha]]></description>
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		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Decline in Film and TV commercial production continues in Los Angeles</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/28/decline-in-film-and-tv-commercial-production-continues-in-los-angeles/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/28/decline-in-film-and-tv-commercial-production-continues-in-los-angeles/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:02:29 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[film production]]></category>
		<category><![CDATA[TV commercials]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=191</guid>
		<description><![CDATA[FilmLA, the non-profit organisation that oversees the issuance of film permits in the Los Angeles area, has released its film production data for the second quarter. Things are looking exceptionally grim for film and TV commercial production in Los A]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why music videos are dead</title>
		<link>http://www.lavideofilmmaker.com/blog/2009/07/02/why-music-videos-are-dead/</link>
		<comments>http://www.lavideofilmmaker.com/blog/2009/07/02/why-music-videos-are-dead/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 03:11:28 +0000</pubDate>
		<dc:creator>LAvideoFilmmaker</dc:creator>
				<category><![CDATA[Production]]></category>
		<category><![CDATA[directors]]></category>
		<category><![CDATA[music videos]]></category>
		<category><![CDATA[TV commercials]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.lavideofilmmaker.com/blog/?p=74</guid>
		<description><![CDATA[Here is how it used to work: folks would watch MTV. MTV played music videos. The music videos gave you light entertainment and some eye candy. (Sometimes they were truly inspiring works of art.) In return for that you would listen to the music. If yo]]></description>
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		<slash:comments>1</slash:comments>
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