Tag Archives: YouTube

YouTube video tips

If you checked out some YouTube video ideas and want to take the plunge, there are several things you can do to ensure that your video is a cut above everyone else’s. With the exception of speaking well, none of these recommendations are parti
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Is branded content the future of advertising?

Although the concept was developed many years ago, branded content is being mentioned with increasing frequency in advertising circles. Put simply, branded content is a short film or video that blends entertainment with advertising. The model’s r
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Viral videos: when regular TV advertising is not enough

TV commercials generally work very well; there is even some evidence that TV ads are the most effective form of advertising. But advertisers need all the help they can get, right? Although you can’t rely on it, it’s a massive bonus when
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YouTube pursuing an aggressive advertising program

YouTube is definitely turning up the heat in the advertising inventory it offers. For example, there is now a very conspicuous post-roll advert on many videos, and even when you play a video in full-screen mode, adverts are displayed at the bottom (a
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YouTube’s delicious irony

The user-generated-content fanatics would have us believe that websites like YouTube are a world-shattering revolution. They are somewhat revolutionary, but not in the way they think. YouTube is replete with videos that can very politely be referred
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