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distribution

Your Film’s Flavor: the Importance of Tone in Filmmaking

Have you ever wondered why some films gel together so well while others go horribly wrong after a promising start? Mistakes made in the management of tone in filmmaking often cause the spectacular failure of films at the box office. This article is about the importance of your film’s tone. If you don’t get this […] Continue reading →

The Film Marketability Reality Check

Before you pour your heart and soul into your next film, make sure that you will be able to convince people to watch it when it’s finished! Filmmakers tend to be very bitter about the concept of film marketability – the result of repeated rejections from sleazy distributors and similar characters. That is a shame, […] Continue reading →

Film festival tips

Film festivals are massively overrated, but they remain an important avenue through which to showcase your completed film. There are some harsh realities associated with film festivals that you should know about before you submit your film to the festivals – or, even better, before you even make your film. You can increase your film […] Continue reading →

The good old days when content was valuable

There used to be a time when content was valuable. If you managed to complete a feature film, provided money was spent judiciously during production, it could be sold for a profit — even if it was junk. The reel of film could be marketed, regardless of its intrinsic merits. I cannot help thinking of […] Continue reading →

Publicity for independent films: tips from the experts

I attended the “No publicity really is bad publicity” seminar at the Palm Springs International Short film Festival and this is a concise write-up of some of the main points made by the publicists who participated. The panel was moderated by Kathleen McInnis, who was unit publicist on the movie “Surveillance”, among others. In accordance […] Continue reading →